Digitally Powered. Data Driven.
Products and services that help people do more of what they love.
Expertise in 55+ demographic, footwear and comfort.
Unbound Group plc is a parent company, selling a range of brands focused on the over 55 age demographic. Unbound will build on the solid foundation of Hotter, its current main business, to grow in value across its curated, multi-brand retail platform, all while supporting the active lifestyles of the over 55 age demographic through a broad range of products and services. Unbound’s offering expands beyond footwear and will feature third-party complementary brands alongside new Unbound brands, as well as Hotter.
Uniquely focused on the 55+ consumer.
Unbound Group serves 55+ female and male consumers through own brand and third-party offers, anchored in digital excellence and connected commerce.
An increasingly valuable audience
55+ demographic growing in size.
Source: Future of an aging population – Government Office for Science.
Disposable income for 55+ demographic increasing.
Source: ONS
An increasingly relevant proposition
Source: Sport England Active Lives Survey 2020
Source: ONS
Building on the proven success of Hotter’s comfort footwear proposition, Unbound Group delivers an expanded range of technologies, products and services that help people do more of what they love.
Leveraging understanding of 55+ comfort challenges and expertise in comfort technologies to deliver targeted solutions to defined needs.
Leveraging deep audience insight and connected commerce platforms to select and sell a carefully curated group of third party brands.
Leveraging a unique blend of comfort expertise, audience insight and brand awareness to collaborate with a group of carefully selected partners to develop comfort solutions that broaden relevancy.
Deep and sustained insight into the 55+ consumer – feeding products and experiences that are precisely targeted and uniquely relevant.
Ongoing investment in technologies to deliver seamless, personalised experiences across all channels – from 3D foot-scanning technology to augmented reality – anchored in industry-leading headless connected commerce.
Leveraging Hotter’s deep heritage and awareness among the 55+ audience and its unrivalled credentials in comfort footwear – currently serving 29% of the UK 55+ female demographic.
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