To build on the proven success of Hotter’s brand proposition, digital-first model and deep audience insight to cross-sell an extended range of products and services that support the wellbeing and active lifestyles of the 55+ demographic – with an offer that combines own brand and partner brands.
Leveraging cultural and demographic shifts that provide a robust and supportive backdrop for the development of an e-commerce proposition for the 55+ demographic.
Leveraging audience focus and comfort expertise to develop a model that adds value and drives relevancy through personalisation.
To help people move better, feel better and do more of what they love.
Developing technologies, products and partnerships rooted in digital excellence and unrivalled insight – to give people in their 50s and beyond the comfort and confidence to go further.
Leveraging deep audience insight and connected commerce platforms to select and sell a carefully curated group of third party brands.
Leveraging a unique blend of comfort expertise, audience insight and brand awareness to collaborate with a group of carefully selected partners to develop comfort solutions that broaden relevancy and extend reach.
Leveraging understanding of 55+ comfort challenges and expertise in comfort technologies to deliver targeted solutions to defined needs.
Three Core Building Blocks
A Phased Approach
Unboundgroup.com will launch in H1 2022 with Hotter footwear products alongside first phase partner brands – carefully curated from the footwear, apparel and wellness categories.
Further brand partners will be launched throughout the year in adjacent markets with particular relevancy to the 55+ demographic and synergy with the group proposition.