
our strategy
To build on the proven success of Hotter’s brand proposition, digital-first model and deep audience insight to cross-sell an extended range of products and services that support the wellbeing and active lifestyles of the 55+ demographic – with an offer that combines own brand and partner brands.
Leveraging cultural and demographic shifts that provide a robust and supportive backdrop for the development of an e-commerce proposition for the 55+ demographic.
Leveraging audience focus and comfort expertise to develop a model that adds value and drives relevancy through personalisation.
our mission
Developing technologies, products and partnerships rooted in digital excellence and unrivalled insight – to give people in their 50s and beyond the comfort and confidence to go further.
Curate
Leveraging deep audience insight and connected commerce platforms to select and sell a carefully curated group of third party brands.
Co-create
Leveraging a unique blend of comfort expertise, audience insight and brand awareness to collaborate with a group of carefully selected partners to develop comfort solutions that broaden relevancy and extend reach.
Customise
Leveraging understanding of 55+ comfort challenges and expertise in comfort technologies to deliver targeted solutions to defined needs.
Three Core Building Blocks
Powered by trust
Leveraging Hotter’s deep heritage and awareness among the 55+ audience and its unrivalled credentials in comfort footwear – currently serving 30% of the UK 55+ female demographic.
Enabled by technology
Ongoing investment in technologies to deliver seamless, personalised experiences across all channels – from 3D foot-scanning technology to augmented reality – anchored in industry-leading headless connected commerce.
Guided by insight
Deep and sustained insight into the 55+ consumer – feeding products and experiences that are precisely targeted and uniquely relevant.
A Phased Approach
Unboundgroup.com will launch in H1 2022 with Hotter footwear products alongside first phase partner brands – carefully curated from the footwear, apparel and wellness categories.
Further brand partners will be launched throughout the year in adjacent markets with particular relevancy to the 55+ demographic and synergy with the group proposition.