Anchored in curation and ease

The Unbound Group partner brand proposition is anchored in curation and ease.

Unbound partners

Unbound partners will benefit from access to an engaged, focused and valuable customer base and from a friction-free experience driven by the group’s industry-leading e-commerce capabilities.

Unbound consumers

Consumers will benefit from a carefully curated offer of deeply relevant brands – with Unbound Group’s unrivalled understanding of the 55+ demographic driving an offer that is tailored to their lifestyles and their needs.

A phased partner proposition

Conversations with phase one partner brands – from the footwear, apparel and wellness categories – are scheduled for Q1 2022, with launch on site during Q2 2022.

Partners have been selected following an extensive due diligence process – with over 200 businesses reviewed against carefully defined criteria to ensure alignment with Unbound’s mission of building a bespoke range of products and services that help the customer do more of what they love.

The proposition will evolve over time – building on the curation model to include deeper collaboration with our partners – enabling exclusives and co-creation to further drive relevancy and appeal.

Further brand partners – selected from adjacent categories and going through the same process of curation – will be added throughout 2022.